typically if you do not offer a justification, how do you really sell at more than doubled price?
the vendor claimed hero was original and if so it was a good price. so the virtue out of this story for me was that chinese are much more creative in license and distribution channels: they guy paid for license and thus it is all legal in distribution of the product he mass produced. the ilegal part was the distribution channel for tax prob, but he never violated the interteletual property rights. he was simply using a grey market for total logit products...
i am sure harvard business school should have a lot to learn from this...