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 世界五百强公司003-marketing manager– APJ Demand Generation ROI |
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windy
头衔: 海归少校
加入时间: 2004/06/30
文章: 707
海归分: 28468
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作者：windy 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
Principal Responsibilities
1. Review key business metrics being used to track MARCOM vehicle performance:
Ø working with reporting teams to implement accurate & consistent Call / Cost Per Box / ROI reporting methodologies across APJ
Ø identify & implement Call / CPB / ROI reporting enhancements based on regional & worldwide best practice / system enhancements
Ø analysing vehicle performance across market / region and identifying opportunities for efficiency improvement
Ø working with marketing functional heads to test & implement efficiency improvements
2. Liaising with US / EMEA MARCOM ROI teams to ensure best practice is identified & implemented within APJ
3. Work with country 3rd party Marketing agencies to ensure consistent approach in assessing MARCOM opportunities / reporting results.
4. Act as a central repository for marketing test results in each market, ensuring best practise is leveraged across the region.
5. Act as MARCOM lead in quarterly forecast cycle to ensure:
Ø available MARCOM funds are identified early in the process and budgets rolled out to functional MARCOM teams
Ø MARCOM spend by region / country meet corporate Opex scaling goals and internal CPB & ROI targets
Ø Maximise revenue / profitability across regionally and by country
Ø Co-ordination between central finance / planning / functional marketing / Brand / Sales
6. Work with Central Finance teams to ensure accurate & consistent MARCOM reporting across the region.
Requirements
Essential:
Bachelor’s degree in Marketing, Business Administration, Economics or Finance;
Typically a minimum 5 years of experience in transactional marketing with a strong track record of measurable results & significant exposure in assessing marketing results / returns;
Superior analysis skills and excellent attention to detail
Strong organisational and planning skills
Excellent interpersonal, communication and written skills
Willingness and flexibility for some travel in Asia Pacific
Strong results focus
Computer literate and numerate
Technical:
MS Excel, Access, Word and general computer skills
Systems Implementation / Scoping requirements / Project management
Desirable:
Post graduate qualifications in Marketing/business/communication
Prefer experience with marketing communications within the IT industry
INTERACTIONS:
Most common points of contact (eg Other team members, functional marketing heads across APJ, Brand, Reporting & Sales Planning & Finance)
DISCLAIMER:
All statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
联系人
吕小姐
网址:www.denglongmen.com
E-mail: [email protected]
Tel: 0411-84303517 84303967 88837848 88819289
Fax: 0411-84303517
作者：windy 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 世界五百强公司003-marketing manager– APJ Demand Generation ROI -- windy - (2990 Byte) 2006-2-10 周五, 14:38 (850 reads)
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