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 请教：如何通过报刊媒体进行品牌管理 |
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请教：如何通过报刊媒体进行品牌管理 -- mnbb - (225 Byte) 2004-4-20 周二, 16:38 (2323 reads) |
Niu
[博客]
[个人文集]
游客
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作者：游客 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
First of all, you should determine your budget ( cost benefit analysis), and set up a plan which can help you to manage the Ad expenditure.
Second, you should do some reserach on the effective rate. That is, you can predict the hit rate, and then choose the best strategy
Third, you should setup a promotion model. that is, choose which method you are going to use such as consitant method, or periodic method, etc. there are serveral more
fourt, you should do the materail analysis, which is the marketing strategy including:
Targeting your customers, or customer segmentation
You comapny strength analysis competitive advantage analysis...
Competition analysis, how to defferentiate your company......
which product you are going to promot, what value this product can add to cust.
Pricing strategy,
And your promotion strategy that is you have to choose how to do the ad, and monitor the effective rate, in order to find the best hit rate......
There are still a lot work to do etc. let me know you need help. Or simply, you can use a reputable promotion agent. It is easier than DIY if you do not have expertise.
作者：游客 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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 请教：如何通过报刊媒体进行品牌管理 -- mnbb - (225 Byte) 2004-4-20 周二, 16:38 (2323 reads) - re promotion issue -- Niu - (1128 Byte) 2004-4-21 周三, 21:48 (385 reads)
- 胡说八道（5） -- 翠花 - (318 Byte) 2004-4-20 周二, 17:39 (867 reads)
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