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 世界五百强公司003-CHK HSB SnP Brand Manager |
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windy
头衔: 海归少校
加入时间: 2004/06/30
文章: 707
海归分: 28468
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作者：windy 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
PRINCIPAL ACCOUNTABILITIES
Planning&Analysis
Develop a thorough understanding of S&P Market place (Market share, Competitor activity, Price Banding trends) and ensure integrated Marketing programmes to address markets of opportunity.
Responsible for providing SPSRs/Sales Coaches with marcom presentation including product roadmaps, product positioning, competitor overview, key changes.
Pricing
Working in conjunction with the CoC, responsible for influencing the pricing strategy for the S&P LOB to ensure we hit revenue growth and profit targets
Responsible for regular competitive pricing analysis and the recommendation of ad hoc price moves with full impact analysis as a result of product changes, cost drops or competitive moves.
Analysis&Forecasting SER
Responsible for providing a commentary around weekly product financial performance to the local leadership team during ops calls.
Marcom
Responsible for providing clear and well-written briefs for the S&P LOB to ensure the Advertising and Direct Mail agencies deliver strong creatives and accurate positioning of the products within Marcom.
Responsible for providing accurate product specifications and pricing to the Marcom team and doing a complete check and sign off of all marcom before going to print
Responsible for strong and accurate positioning and messaging of products on the Web. Responsible for providing accurate product specifications and pricing to both Marcom and Online teams and doing a complete check and sign off of the web store\content before go live.
Promotions
Responsible for implementing the S&P promotional roadmap, ensuring that promos are relevant for the market, well merchandised and well communicated to sales.
Programs
Responsible for designing and delivering S&P related marketing programs in BSDT and BSDR ie. Aquistion Programs.
Requirements
· Bachelor degree/equivalent; MBA Preferred
· Broad knowledge of the PC and Peripheral markets and new technology/services categories--Printer knowledge/experience is a plus
· 5 years or more of experience in Sales or Marketing with a track record of measurable results preferably in the IT or Peripheral industry.
· Track record in program development and management related to achieving financial goals
· Online business, campaign experience is a plus
· Strong ability to motivate and achieve results through others
· Pragmatic, hands-on style, and ability to "think outside the box"
· Strong planning, analyzing and priority-setting abilities
· Good organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization
· Excellent communication skills in English and Mandarin (spoken and written).
· Excellent excel skill
· High-level presentation skills.
· Working experience or familiarity with the China&Hong Kong business practices an advantage
· Ability to thrive in a fast-paced and demanding environment, proactively managing and setting the business direction
联系人
吕小姐
网址:www.denglongmen.com
E-mail: [email protected]
Tel: 0411-84303517 84303967 88837848 88819289
Fax: 0411-84303517
作者：windy 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 世界五百强公司003-CHK HSB SnP Brand Manager -- windy - (3600 Byte) 2006-2-10 周五, 14:17 (848 reads)
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