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 猎头职位：Marketing Director--青岛 |
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jackiesong
[博客]
头衔: 海归中将
加入时间: 2010/01/25
文章: 1724
海归分: 499049
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作者：jackiesong 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
Primary Function
Strategically plan, direct, control and add-value to all Marketing & Innovation management functions/activities of Asia to support the achievement of Asia Corporate objectives, country specific business objectives, including leading and implementing the strategic marketing initiatives across Asia and is responsible for the development and introduction of successful new product innovations for existing categories, as well as new food categories.
Develops and manages company/category/brand marketing plans and nutrition programs fundamental to the achievement of annual and long term volume and profit objectives across China, to maximize the marketing and business objectives in China. This is to ensure effective execution of the brand proposition and with manufacturing and logistics to ensure effective customer service.
Provide leadership, drive and expertise to ensure successful execution of strategic marketing and brand building programs developed in accordance with the short and long term objective of the company and thereby achieve agreed sales, profit and other marketing objectives for Asia as a whole.
General responsibilities:
Develop and implement Marketing and nutrition strategies and plans across China, including the introduction of new products. The incumbent is responsible for the complete development process by which the brand and nutrition plans are created.
Responsible for the achievement of agreed volume/value, share and spending objectives through effective implementation of marketing and nutrition plans.
Effective development and administer the Advertising and Promotions, Nutrition and Marketing overhead, and Research budgets.
Develop and manage an effective marketing / sales / distributor / supply chain interface that will ensure proper volume forecasts.
Execute assigned marketing programs to ensure that pre-determined objectives for designated brands are achieved.
Monitor all elements of the marketing mix to track the achievements of pre-determined objectives for designated brands are achieved
Manage and develop the human resource in the team.
Work closely with Sales Directors and Distributors to implement marketing strategies, promotion programs that will assist in the achievement of sales objectives.
Uncover consumer / brand insights to help develop profitable marketing
Programs / initiatives. Develop communications/consumer promotions to achieve sales and profit objectives. Ensure the efficient execution of the agreed marketing plans for designated brands.
Develop and manage RTEC marketing plans and operation to build brand equity and consumer loyalty for brand in China.
Handling customer’s queries and complaints about the products.
Requirements:
A university degree holder in Business Administration, preferably with an MBA qualification.
Minimum of 8-10 years FMCG marketing management experience. The experience in food industry and in China Market is preferable
Relevant International experience particularly in the food category will be an advantage.
Strong strategic orientation and demonstrated creativity in getting things done. An ability to see the bigger picture and from a regional perspective is important
Able to challenge status quo and thrive in a competitive environment. Similarly, he/she will be able to challenge, motivate and be actively involved in building competitive advantage through all stakeholders; direct sales, distributors, key accounts and peer relationships
Bilingual to communicate effectively in both English and Chinese (oral and written communication).
Strong computer knowledge in word processing/database system.
Possess grounding in Values and Business Leader Model.
Candidates wishing to apply for this position should send their resume in English to: ([email protected])
Only short listed candidates shall be notified. Our client is an equal opportunities employer.
职位转自：https://www.krimx.com/article/view.asp?id=1153
Krimx.com 是复旦、中欧MBA发起的猎头职位分享网站
作者：jackiesong 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 猎头职位：Marketing Director--青岛 -- jackiesong - (8951 Byte) 2010-4-04 周日, 18:49 (1233 reads)
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