| 作者 |
 请教市场专家如果提高cafe的销售？ |
 |
| 所跟贴 |
请教市场专家如果提高cafe的销售？ -- AMY SMITH L - (372 Byte) 2008-12-18 周四, 18:23 (1460 reads) |
阿修罗
[博客]
[个人文集]
头衔: 海归准将
声望: 博导
性别:  年龄: 45
加入时间: 2006/05/07
文章: 996
来自: Venus
海归分: 170826
|
|
|
作者：阿修罗 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
As US consumers struggle to hold down expenses, causal dining has less essential. Restaurants face tremendous challenges, beyond rising energy cost and food prices. Here are my recommendation, one may help you out.
1) make your current customers visit more frequently, by reward program . such as get one meal free by dining 10 times. Creating a relaxing music filled atmosphere to make everyone feel more comfortable here, since many people are worn out by turmoils already and they need a break.
2)Target your potential customers selectively, since under recession, businesses are also short fund of market campaigns . If the majority customers are business people, focus on fast service and spice up menu. sample trials at intersection will work fine ; If the majority customers are residency, probably coupon and sample trials are just fine.
3) trim cost. If you can't bring more cash in, then the only way is lowering the bottom line. Look at the balance sheet to find out which portion still has space to reduce cost and inventory cycle. To reach this goal, you probably have to eliminate non-popular beverages and dishes from the current menu. Cash flow is King, especially right now.
No worry. After this chilling winter, spring will come and everything will warm up. 
作者：阿修罗 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
-
 请教市场专家如果提高cafe的销售？ -- AMY SMITH L - (372 Byte) 2008-12-18 周四, 18:23 (1460 reads) - In my humble opinion -- 阿修罗 - (1308 Byte) 2008-12-19 周五, 03:36 (332 reads)
- 偶有办法 -- 煎饼JJ - (152 Byte) 2008-12-18 周四, 21:30 (474 reads)
|
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
