Don't forget the founder's background. He successfuly sold the garbage "脑白金" across the nation.
The core of strategy is pyramid selling, which I think is a very powerful marketing tool in China.
If you really want to do sth about this stock, watch out the "investment in the Chinese social web 51.com". This is could be a tipping point of strategy down the road. Do your homewok, call IR, understand the company beyond its numbers, read the SEC filing, understand the transaction.
