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赢在中国1080的“世界唯一个人LOGO设计“商业方案被模仿，被其他抢先推出

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嗯亨，这个项目不能找VC投资，VC这么一听，他就这么一模仿，秀才就这么多了一个竞争对手 -- 煎饼JJ - (25 Byte) 2008-3-18 周二, 16:08 (1007 reads)

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标题: The legendary VC tells how the make-a-product site reflects (1008 reads) 时间: 2008-3-18 周二, 16:23

作者：秀才在海归商务发贴, 来自【海归网】 http://www.haiguinet.com

https://www.businessweek.com/technology/content/jul2005/tc20050721_5428_tc057.htm?chan=sb

为什么炫了zazzle约翰多伊尔

The legendary VC tells how the make-a-product site reflects the Net's next wave, and what it's like to work with Colin Powell 传说中的vc如何作一个产品网站反映净的下一波，是什么感觉工作与鲍威尔

John Doerr, general partner at venture capital firm Kleiner Perkins Caufield & Byers, is one of the most successful VCs practicing today. 约翰多伊尔，一般合伙人在创投公司鲍威尔caufield ＆ byers公司，是一个最成功的风险投资实践。 His $12.5 million bet on Google ( GOOG ) in 1999 has since ballooned into a $3.4 billion fortune, returning 344 times the investment. 他的1250万美元投注谷歌（ goog ）在1999年以来已激增到34亿美元的财富，回到344倍的投资。 And that's only his most recent blockbuster. 那只是他最近轰动。 His track record includes such names as Amazon ( AMZN ), Netscape Communications, Intuit ( INTU ), Palm ( PALM ), and Sun Microsystems ( SUNW ). 他的纪录包括姓名作为亚马逊（ amzn ），网景通讯公司，直觉（ intu ），棕榈（棕榈），升阳（升阳）。 <script> </script>

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Even his failures have been larger than life, including doomed pen-computer maker Go Corp., which was described in the 1994 book Startup by Jerry Kaplan.甚至他的失败已大于生活，包括注定笔式电脑制造商到公司，其中描述了在1994年启动该书由杰里卡普兰。 (Doerr once remarked that the book "should have been called Screwup .") （伊尔曾经说过这本书"应该被称为板 " ）。

Doerr's latest investment is Zazzle, a six-year-old outfit that lets consumers make, sell, and buy customized goods such as T-shirts and stamps on the Internet. doerr的最新投资了zazzle ，一个6岁的配备，让消费者作出，出售和购买定制的商品，如衬衫和邮票上互联网。 Ram Shriram of Sherpalo Ventures, an early backer of Google, has joined with Doerr and Kleiner Perkins in investing $16 million in Zazzle.内存shriram的sherpalo风险，早日支持者谷歌，一同伊尔和鲍威尔在投资1600万美元在了zazzle 。

The company fits Doerr's thesis that the next wave of the Internet will be about consumers expressing themselves.该公司适合doerr的论断，下一波的互联网将消费者表达自己。 To learn more about that idea -- and Kleiner Perkins' new investor and advisor, General Colin Powell -- BusinessWeek Silicon Valley correspondent Justin Hibbard spoke with Doerr.了解这一想法-鲍威尔的新的投资者和顾问，一般鲍威尔-商业硅谷通讯员贾斯汀hi bbard交谈多伊尔。 Edited excerpts of their conversation follow:节选介绍他们的谈话内容如下：

Q: How did you discover Zazzle?问：您是怎么发现了zazzle ？
A: [Kleiner Perkins general partner] Brook Byers knew the entrepreneurs. 答： [鲍威尔普通合伙]小河拜尔斯知道企业家。 [Zazzle co-founder] Matt Wilsey in particular was a friend of his. [了zazzle创始人]马特wilsey尤其是一个朋友，他的。 Brook has kids who go to the same school.小河有孩子去同一所学校。 Brook said, "There's this really interesting new Internet commerce opportunity, kind of a new cut on it, so let's check it out."小河说， "有这真是有趣的新的互联网商业机会，一种新的削减它，让我检查出来" 。

Q: Zazzle was founded in 1999.问：了zazzle始建于1999年。 What have they been doing for six years? 他们有什么做了六年？
A: They were founded to develop custom and proprietary inks, and particularly inks that would bond under a process to apparel. 答：他们创办，以开发定制和专有墨水和油墨，尤其是将债券下一个进程服装。 They did that R&D for quite some time and then bootstrapped their way into a Web site.他们研发了一段时间，然后举自己的方式进入一个网址。

Through the experience of being in this business, they came to the opinion that this is quite a large opportunity, and we agree with them.通过经验在这方面的业务，他们来认为，这是相当大的机会，我们同意他们的。 There's this large trend -- I think the next trend in the Web, sort of Web 2.0 -- which is to have users really express, offer, and market their own content, their own persona, their identity.有这个大趋势-我认为未来的趋势，在网络，这类网站2 .0-即有用户真的快，要约，而市场本身的内容，自己的个性，他们的身份。 I don't mean identity as in credit cards.我的意思不是身份，在信用卡等。 I mean like apparel is a way we express our identity, how we dress, the music we listen to.我的意思是一样的服装是一个途径，我们对此表示认同，我们如何穿衣，音乐，我们听。

Zazzle is a way to take all those unique, individual, and custom expressions of self and realize them in expressions generally of things, be they apparel, or posters, or stamps.了zazzle是一种采取所有这些独特的，个别的，并习惯表达自我和实现他们普遍表达的东西，无论是服装，或海报，或邮票。

One of the remarkable things is to see some of the stuff that soldiers in Iraq are creating.其中一个显着的事情是看到一些东西，士兵在伊拉克正在制造。 They're there, they're online, they're making stuff, and they're sending it back home.他们在那里，他们上网，他们制作的东西，而且他们送回家。

Q: What are some other examples of your theory about self-expression on the Web?问：什么是其他一些例子，你的理论对自我表达的网站？
A: The next wave of the Web is going to be user-generated content. 答：下一波的网站，将是用户产生内容。 We all know about blogs and how big they are.我们都知道博客和多大。 Well, there are more writers of blogs right now than there are readers, so that's clearly a vanity phenomenon.好，有更多的作家博客现在比有读者，所以那显然是一个浮华的现象。 And it's not clear to me how you make money on it, except perhaps by monetizing it through Google AdSense or AdWords.而且它并不清楚，我怎么赚钱，也许除了货币，由它通过谷歌的adsense或adwords的。

But it shows some of the hunger there is for user expression and interest in the most popular of the blogs, in sharing and reading.但它显示一些饥饿有用户表达和利益，在最流行的博客，在分享和阅读。

Another great example that has just broke on the scene in the last six months are podcasts (see BW, 6/6/05, "The Lowdown on Podcasting" ).另一个很好的例子，刚刚打破了在现场，在过去六个月播（见体重， 1905年6月6日， "表面上播" ）。 From my estimate, there are between two and four million listeners every week to podcasts who listen for 65 minutes a week.从我的估计，有两至4万听众，每星期播客收听者为65分钟，每周。 In this case, it's not so much a vanity phenomenon, I think.在这种情况下，它不是这么一个浮华的现象，我觉得。 There are about 8,000 podcasters out there.大约有8000名播出。

Q: Café Press has offered custom goods online since 1999.问：咖啡新闻界提供了定制商品在线自1999年。 How is Zazzle different? 怎么了zazzle不同？
A: Café Press doesn't offer custom postage, just for starters. 答：咖啡新闻界不提供定制邮费，只为先发球员。 There are just not many people approved by the U.S. Postal Service to make custom postage.有正义的人并不多批由美国邮政服务，使客户邮资。 I don't think Café Press has the same collection, the same range of library tools.我不觉得咖啡新闻界有着相同的收集，相同种类的图书工具。 I've looked at the user interfaces, and I think Zazzle is way more convenient, way more easy to use.我看用户界面，而且我觉得是了zazzle方式更加方便，这样更容易使用。

Q: How does Zazzle make money?问：怎么了zazzle赚钱？
A: They sell things for more than they cost to produce them. 答：他们出售的东西多，他们的成本生产。 And for people who make their own market on the site by putting up their own things, they charge them a fee to sell them.和人做出自己的市场就在工地张贴自己的东西，他们向他们收取费用，向他们兜售。 They make a marketplace, like eBay ( EBAY ) does.他们做出一个市场，就像电子海湾（ ebay ）的。 It's really straightforward.它真的简单。 It's not some ad-based model.这不是一些广告模型。

The remarkable thing to me is they've established quite an unimaginable collection of great brands.该了不起的事情，我是他们已经建立了一个相当不可思议的收集大品牌。 Not just images, but brands.不仅仅是图像，但在品牌。 For example, Walt Disney ( DIS ) has 3,500 of its characters on the site so you can customize them, making gifts, or apparel, or stamps.举例来说，（沃尔特迪斯尼）， 3500号人物对工地所以你可以定制，使得送礼，或服饰，或邮票。 You can get your kid's name on Mickey, Nemo, or a birthday message.你可以得到你的孩子的名字对米奇，的nemo ，或一个生日信息。 And it's quite special.它很特别。

They've found a way to privately, or within a small family group, share expressions, or other images, drawings, and then gain access to some of the world's great expressions and images and make them real, make them tangible.他们已经找到一种方法，在私下或在一个小型的家庭集团，共享表情，或其他影像，图画，然后获得一些世界上最伟大的表现和形象，使他们真正的，使他们有形的。

Q: Can consumers alter brands any way they want?问：能否改变消费者的品牌，以任何方式，他们希望？
A: With, for example, the Disney or Coca-Cola ( KO ) brands, the owners of those brands are not interested in seeing them defaced, abused, or used in an inappropriate way. 答：举例说，迪斯尼还是可口可乐（ ko ）的品牌，拥有这些品牌不感兴趣，他们看到涂改，滥用，或使用了不合适的方式。 So Zazzle has a two-step screening process to make sure that doesn't happen, and that gave the U.S. Postal Service, which has been around since the Continental Congress, the confidence with Pitney-Bowes ( PBI ), to partner.所以了zazzle了两步筛选过程，以确保不会发生，并给美国的邮政服务，使一直以来围绕大陆国会，有信心与pitney - bowes的（所涉），以合作伙伴。

Q: Is Zazzle profitable?问：是了zazzle有利可图？
A: They were before we invested. 答：他们才投资。 We probably, with this launch [a redesigned Web site], have driven them into a brief spurt of unprofitability.我们也许，这次发射[重新设计网站] ，带动他们成为短暂迅猛败家。 But its plan certainly is to be profitable next quarter.但它的计划当然是要赚钱的下一季度。 It's a solid, ongoing business.它的扎实，持续的业务。

Q: Besides supplying money, how are you helping Zazzle?问：除了提供金钱，你怎么了zazzle帮助？
A: The Web site [was] kind of crummy, so we needed to hire a bunch of engineers and management teams. 答：网站[ ]类crummy ，所以我们需要聘请一批工程师和管理队伍。 It's actually not unlike Google at that stage of development.它其实并不像谷歌当时的发展阶段。 They had an up-and-running site.他们制订和运行站点。 It wasn't losing very much money, it wasn't making very much money, but it was growing.它不是失去非常多的钱，这是不是很钱，但它被越来越多。

Importantly, Zazzle had a terrific set of very young founders: Matt Wilsey, Jeff Beaver, Bobby Beaver, and [the two sons'] dad, Robert Beaver.重要了zazzle了一套很棒的很年轻的创始人：马特wilsey杰夫海狸，海狸波比， [两个儿子' ]爸爸，罗伯特海狸。 All of them are Stanford graduates.所有这些都是美国斯坦福大学毕业生。 Then we proceeded to hire an incredibly talented young team of developers, a great marketer who built and ran Yahoo!然后我们接着租用一个难以置信才华的年轻团队的开发商，大营销的人，并建成冉雅虎！ Personals ( YHOO ), and a super-experienced vice-president of operations.交友（雅虎），并超资深副总裁。 So we're growing the team to meet the demand.所以，我们正在成长的队伍，以满足需求。 The average age of the people working at Zazzle is certainly twentysomething.平均年龄的人在工作了zazzle肯定是看好。

Q: Does Zazzle offer assistance with marketing to people who want to sell custom goods online as a business?问：是否提供了zazzle协助营销人想出售商品定制网上业务？
A: Oh, yeah. 答：噢，噢。 They will post and feature sites and products that are available from sites and collections.他们将邮政和专题网站和产品，可从网站和收藏。 Like eBay, there are going to be lots of micro-sites.像ebay ，有将会大量微型网站。 Zazzle is certainly not a competitor with eBay.了zazzle当然不是一个竞争对手与ebay 。 It's completely focused on individual expression, as opposed to existing goods.它的完全集中于个人的表达，反对现有的货物。 This is on-demand manufacturing.这是对制造业的需求。

Q: Does Zazzle do its own manufacturing, warehousing, and shipping?问：是否做了zazzle自己制造，仓储，航运？
A: Yes. 答：是的。 They are the largest shipper right now through the Palo Alto, Calif. post office.他们是最大的，托运人有权现在通过帕洛阿尔托，加州邮政局。 They're really interested in next-day delivery.他们真正感兴趣的次日递。

Q: Doesn't that burn a lot of cash?问：不说，烧大量的现金？
A: These businesses have a positive return cycle on their cash. 答：这些企业有正面的回报周期对它们的现金。 If you place an order, you put up your credit card, so you pay immediately.如果您订购，你把你的信用卡，那么你立即支付。 Since they're on-demand, they're not stocking any inventory except some blank apparel and blank postage sheets, and you don't pay the post office for the postage until you've gotten paid.因为他们点播，他们没有任何屯积存货除一些空白服装和空白邮资片，你不付邮政局邮资直到你得到支付。 So it's not like you've got a big capital investment.因此它不是像你一个大的资本投资。

Q: Switching gears, let's talk about Colin Powell.问：切换装备，让我们说说鲍威尔。 What will his role be at Kleiner Perkins? 请问他的作用是鲍威尔？
A: He's a strategic limited partner, and that means he's going to be available on demand to consult and advise Kleiner-backed entrepreneurs and prospective entrepreneurs, and the partnership itself on leadership, management development, globalization -- on the world as only such a distinguished leader can see it. 答：他是一个有限的战略伙伴，这意味着他将可点播征询意见和丰厚的支持企业家和准企业家和伙伴对自己领导能力，管理发展，全球化-世界因为只有这样一位杰出的领导人能看到它。

He'll look with us at new investment opportunities.他看我们在新的投资机会。 When he sees investment opportunities, he'll refer them to us.当他看到投资机会，他指给我们。 I, for a long time, have really admired this man.我一段很长的时间，真的很佩服这个人。 He's an inspiration to me.他的一个灵感。 I think he's an inspiration to all Americans.我觉得他的一个灵感，所有美国人。

Q: How did you meet him?问：您是怎么满足他？
A: I've known him for some time. 答：我知道他一些时间。 He and I have been e-mail pals.我和他已经电邮友。 He originally started working with our partnership on America Online ( TWX ).原来，他开始工作，与我们的伙伴对美国在线公司（时代华纳）。 He served on the board.他送达董事会。 So, when he stopped working at the State Dept., I picked up the phone and said, "Let's talk."所以，当他停下工作，在国家的方法，我接电话，并说， "让谈话" 。

I was interested in talking first and foremost about some of the global causes and passions that he and I share, like debt relief and humanitarian aid for Africa and eliminating poverty through micro-lending.我的兴趣谈首要一些全球起因和激情，我和他分享，如减免债务和人道主义援助为非洲消除贫困，通过小额贷款。 He's very interested in those things.他非常感兴趣的东西。 After America's Promise , which is a project I worked on with him and his wife, Alma, I think he'll make a huge contribution on the worldwide scene.之后，美国的承诺，这是一个项目的工作，我就与他的妻子，阿尔马，我认为他做出了巨大贡献，对全世界现场。 He remains on the board of America's Promise.他仍对董事会合众国的诺言。

Q: Kleiner Perkins traditionally hasn't invested much outside the U.S. Are you hoping Powell might help you invest overseas?问：鲍威尔传统的投资不够多之外，美国，你希望鲍威尔可能会帮助你在海外投资？
A: Yes, and understand overseas markets, as well. 答：是的，并了解海外市场，以及。 If you took together all of Kleiner's businesses, over half the revenue would be outside the U.S. So, technology and innovation are truly global markets.如果你们在一起了，所有的丰厚的企业，有一半以上的收入将超出美国，所以，技术创新是真正的全球市场

作者：秀才在海归商务发贴, 来自【海归网】 http://www.haiguinet.com

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赢在中国1080的“世界唯一个人LOGO设计“商业方案被模仿，被其他抢先推出 -- 秀才 - (1038 Byte) 2008-3-18 周二, 10:32 (7906 reads)

个人意见这样的好但是容易被模仿的idea不应该参加赢在中国show,不如自己悄悄做起来。 -- 学子 - (15 Byte) 2008-3-18 周二, 14:31 (1079 reads)

俺的方案有保密部分，别人不知道的。被抄袭了个性化的商业模式。 -- 秀才 - (19 Byte) 2008-3-18 周二, 16:17 (865 reads)

嗯亨，这个项目不能找VC投资，VC这么一听，他就这么一模仿，秀才就这么多了一个竞争对手 -- 煎饼JJ - (25 Byte) 2008-3-18 周二, 16:08 (1007 reads)

The legendary VC tells how the make-a-product site reflects -- 秀才 - (14565 Byte) 2008-3-18 周二, 16:23 (1008 reads)

还是有点不一样的，俺的方案有技术门槛，是个人LOGO的设计。 -- 秀才 - (52 Byte) 2008-3-18 周二, 16:15 (825 reads)

绝对个性化个人LOGO设计以及个人用商品制作/销售/网络服务 -- 秀才 - (240 Byte) 2008-3-18 周二, 10:40 (1604 reads)

Re~赢在中国1080的“世界唯一个人LOGO设计“商业方案被模仿，被其他抢先推出 -- 月光vs宝盒 - (76 Byte) 2008-3-24 周一, 11:03 (1012 reads)

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