| 作者 |
 [功夫原创+精美照片]网上旅游生意和盈利模式的探讨 |
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| 所跟贴 |
photo.net的hosting不是一般小型网站可以比的。那里面有 -- 功夫王 - (130 Byte) 2007-9-25 周二, 00:04 (467 reads) |
chengstewart
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头衔: 海归中校
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加入时间: 2006/02/02
文章: 585
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作者：chengstewart 在 海归酒吧 发贴, 来自【海归网】 http://www.haiguinet.com
可能不是updated。
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Photo.net,69 probably the world's best known and most frequently visited Web site on photography, was created in the strangest way. In 1993, Philip Greenspun, an amateur photographer and doctoral student in information technology at Boston's MIT, set off on a journey across North America to grieve the loss of his dog. The account of his trip, and the accompanying pictures, resembled the blogs that are so popular today. Visitors to the site could comment on the traveller's adventures, which was rare on the Web at the time. Some discussions concerned photography. When Philip Greenspun returned home, he started several high-tech firms, including Ars Digita, which made millions of dollars by adapting open-source software to the needs of various clients.
That software was for cybercommunities. In 1996, Photo.net, to which a number of discussion forums had been added, became a test bed for Ars Digita programmers. By 1999, business at the parent company kept Philip Greenspun so busy that he transferred Photo.net to a separate company (Luminal Path), of which he owned 50%; three financial partners shared the rest. The company now has one full-time employee (Brian Mottershead), a part-time consultant (Bob Atkins), and about fifty volunteer moderators. Operating entirely as a community of interest, the Web site has 135,000 registered members from world-renowned photographers to novices. The server responds to 7 million requests per day for a total of 34 million pages displayed every month. On average users spend 11 minutes on the site per visit. The site has three main components. The discussion forums (a total of thirty) contain about 780,000 messages from 60,000 different members, with 40,000 new messages per month, of which 34,000 are archived for posterity. The Gallery of images contains 534,000 photos contributed by 36,000 users; including those that have been erased, the site has presented roughly 1.5 million images since it was created, and as many comments on photos or editorial elements.
The organization's structure is still that of a for-profit company, although it has not turned a profit since 1999. The administrator admits that a not-for-profit company would better suit the members' vision, but states that likely will not happen until the original investors recoup their investment. In spring 2002, Photo.net faced the greatest crisis in its history. Its revenues barely covered the cost of its bandwidth (about US$3,000 per month). There was only one source of revenue: a commission of 1% to 10% on purchases made by members at affiliated photography equipment stores.
Since these revenues were unlikely to increase and the site was vulnerable to the least crisis, several measures were taken to reduce costs and increase revenues. First, the privileges of a tiny group of very active users were suspended until they paid a voluntary yearly contribution of US$25. This resolved some misuse of bandwidth. More significantly, revenues rose as the result of an advertising banner system in April 2003 and more vigorous promotion of voluntary membership, which ultimately provides few advantages. In April 2003, revenues reached close to US$10,000, of which US$4,000 was spent on bandwidth.
In short, under the new business plan, 40% of revenues are generated by clients through a voluntary yearly subscription and 60% by third parties through advertising and affiliation. While modest, these funds have allowed Luminal Path to modernize its equipment and resume paying its sole employee, illustrating how relatively inexpensive it can be for large communities to operate.
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附一个老外的调研报告，看看他们的blah-blah能力。尽管很多blah-blah，还是有很多值得佩服和学习的地方。
https://www.pch.gc.ca/progs/pcce-ccop/reana/pubs/economic_model/economic_model_e.pdf
作者：chengstewart 在 海归酒吧 发贴, 来自【海归网】 http://www.haiguinet.com
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