| 作者 |
 [转帖]WSJ: Nanjing Auto to Build MG Cars in U.S. |
 |
| 所跟贴 |
[转帖]WSJ: Nanjing Auto to Build MG Cars in U.S. -- Rickshaw - (7715 Byte) 2006-7-12 周三, 22:22 (1278 reads) |
Rickshaw
[博客]
[个人文集]
头衔: 海归列兵
声望: 教授
性别: 
加入时间: 2006/05/29
文章: 1715
来自: USA, China
海归分: 136
|
|
|
作者：Rickshaw 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
BMW agrees to sell Rover name to SAIC
Financial Times
by James Mackintosh 08/16/06
(c) 2006 The Financial Times Limited. All rights reserved
BMW, the German carmaker, has agreed to sell the Rover brand to Shanghai Automotive Industry Corp, completing the Chinese carmaker's cut-price takeover of the failed British name.
SAIC has agreed to pay just over ¡11m ($21m) for the name, according to people close to the transaction.
Together with the ¡67m it paid for the design rights for several Rover cars it gives the company everything it wanted at a fraction of the cost of the ¡200m deal it was discussing with MG Rover before the Birmingham carmaker collapsed last April.
MG Rover went into administration with the loss of 6,000 jobs after long-running rescue talks with SAIC failed. SAIC could not be contacted last night.
The deal will pitch the MG and Rover names into competition for the first time in nearly 40 years, with the marques clashing in the unexpected territory of eastern China.
The MG badge was sold, together with rights to the almost identical MG range of cars and the factory in Birmingham, by administrators for ¡53m to China's Nanjing Automotive.
However, the sale is awaiting a final decision from Ford Motor, the US carmaker which has a right of first refusal on the name. It is not expected to take up its right, granted when it paid BMW €3bn ($3.8bn) for Land Rover in 2000, but Ford said it remained under consideration. BMW said: "While an agreement has been reached, the completion of the sale is conditional upon whether or not Ford takes up its right to buy." It refused to confirm the price tag.
The price reflects the high cost of setting up a new brand and the value car buyers attach to brand history, even though Rovers will be made in China by a Chinese company.
According to one person familiar with the sale, it is likely to be completed in September, allowing SAIC to put the Rover badge on Rover-designed cars it will soon start building in China.
Under a condition put in place when Ford bought Land Rover, SAIC will not be able to put the Rover name on sport-utility vehicles, although it already controls Ssangyong, the South Korean 4x4 specialist.
The rights to almost identical MG models are held by China's Nanjing Automobile, which plans to build cars in China under the MG name and restart Rover's former Birmingham factory for low-volume MG production.
MG and Rover were last in competition in 1968, before British Motor Holdings and Leyland Motor were merged to form the car behemoth British Leyland.
When it collapsed seven years later it was nationalised, and eventually sold off or shut down piece by piece, leaving Rover and MG owned by BAE, then BMW and eventually the Phoenix Four group of Midlands businessmen.
---------------------------------------------------------------------------------------------
BMW, China SAIC Yet To Agree Deal On Rover Name-Officials
Dow Jones 08/16/06
German carmaker BMW AG (BMW.XE) has yet to make a decision on selling the Rover brand to China's SAIC Motor Corp., officials from the two companies said Wednesday.
Recent media reports said SAIC had agreed to pay just over GBP11 million to acquire the Rover brand name.
But Zhu Xiangjun, a spokeswoman at the Shanghai company, said: "We have been in touch with BMW all along but no final decision has yet been made" concerning the brand sale.
Zhu said the two companies aren't likely to issue a statement on a potential deal soon.
Ma Qingsheng, the public relations manager at BMW China, said Wednesday he didn't have any information that an agreement had been reached between BMW and SAIC.
BMW has been in talks with several companies including SAIC Motor on selling the Rover brand name, Ma said.
SAIC Motor Corp., the Chinese partner of General Motors Corp. (GM), set up SAIC Motor Manufacturing Co. earlier this year to pursue the development of its own-brand cars.
Huang Huaqiong, the public relations director of the new unit, said Wednesday that the company's first own-brand model is expected to be launched by the end of this year.
He said the unit hasn't decided if the model will carry a name similar to Luo Fu - the Chinese translation of Rover - as SAIC has yet to finalize a deal on the Rover brand.
SAIC Motor Manufacturing will use technology bought from the U.K.'s MG Rover Group Ltd. (RVR.YY) to manufacture most of its own-brand cars, SAIC Motor Corp. said earlier this year.
While SAIC Motor lost out to Chinese rival Nanjing Automobile Group in the battle to acquire MG Rover last year, SAIC Motor still owns the intellectual property rights to two Rover models, the 25 and 75.
But SAIC Motor cannot use the Rover brand on its cars, unless it acquires it separately from BMW AG (BMW.XE), the Shanghai company said earlier.
作者：Rickshaw 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
| |
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
