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 了解中国系列：TIME - Luxury for The People!（转贴） |
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安普若
[博客]
[个人文集]
头衔: 海归元勋
声望: 大师
性别: 
加入时间: 2004/02/21
文章: 26038
来自: 中国美国的飞机上
海归分: 4196257
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作者：安普若 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
TIME - Luxury for The People!
TIME Magazine - MARCH
Not since Japanese consumers began buying up logo-emblazoned satchels
and crocodile clutches in the 1980s has there been so much excitement
over the potential of a single market. High-end brands are on the fast
track, opening lavish retail outlets across the Chinese mainland
NEITHER PHILADELPHIA nor Nashville rates a Louis Vuitton store yet,
but the 338th boutique of the world's largest luxury brand is minutes
away from opening for business in Qingdao, a Chinese sea resort whose
best-known export is Tsingtao beer, the beverage of choice with
Chinese takeout. As luxury events go, today's festivities are
peculiar. A feng-shui master dressed in a fleece jacket and
brandishing a Budweiser lighter presides over a makeshift red satin
altar with 15 offering bowls of rice and vegetables in the parking lot
of the 38-story Crowne Plaza Hotel, where the boutique is located.
With Scarlett Johansson looking on from an advertising light box, the
master waves over two of Vuitton's top Asia executives to light
incense sticks. Water is sprinkled in the far corners of the boutique,
and a troupe of lion dancers wearing gaudy costumes and accompanied by
drums and cymbals leaps around at the entrance to the store. The
papier-mâché lion's head "eats" a red envelope of "lucky money," then
unfurls a banner proclaiming RICHES, HEALTH AND PROSPERITY.
After the traditional ceremony, the scene shifts dramatically to
something very New China. Vuitton's local partner, Sandy Kuk, a scion
of a Qingdao family with interests in shipping and transportation
services, mingles with an Italian entrepreneur who is building marinas
and sailing schools along the coast. (Qingdao, pop. 7 million, will
play host to the sailing events of the 2008 Olympics). Editors from
Chinese Marie Claire have flown in from Beijing. In walks Qingdao's
vice mayor, Yu Chong, with several Communist Party officials. He is
quickly introduced to the young actress Li Bingbing, who is shod in
mint green feather mules. Toward the end of the glamour-filled
evening, a party official comments that Vuitton brings prestige to the
city. François Delage, Vuitton's Hong Kongâ
作者：安普若 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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 了解中国系列：TIME - Luxury for The People!（转贴） -- 安普若 - (12374 Byte) 2005-3-21 周一, 18:08 (1553 reads)
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