Finding the Next Hot Brand In Asia's Crowded Market
--Designer Philippe Starck Vows to Help Create Buzz For Firms Lacking Expertise
By GEOFFREY A. FOWLER
Staff Reporter of THE WALL STREET JOURNAL
April 7, 2004; Page B1
HONG KONG -- When Philippe Starck goes shopping in Asia's cluttered electronics bazaars, he sees business opportunity in piles of plastic junk.
Among the no-name computers and knock-off MP3 players produced by Asian factories is the next Apple Computer Inc., says the London-based designer of everything from New York's chic Paramount Hotel to the $19.99 (
