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 新手请教安校长,各位先生们,谢谢! |
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will Amway(MLM) be dead eventruly in China? -- 游客 - (470 Byte) 2005-3-25 周五, 23:27 (348 reads) |
疑似公民
头衔: 海归中校
加入时间: 2005/01/20
文章: 524
来自: china
海归分: 41066
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作者：疑似公民 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
Why mid-class chose Amway? Marketing.
1. The advertisement on bus, on TV, good coverage. Tian Liang endorsed "Niu Cui Lai" and it is a success.
2. Like what your sister is doing, such "multi-level marketing" channel is very powerful to sell products one-on-one. If the sales is a so called "people of influence" in an organization, in a big family, etc, he/she would create sales leads quite eazy. This also happens in Life Insurance and other industries offering products for people from 7-70 years old. So the channel is very effective and right for the products.
3. Why Amway? Because we don't have many choices. Mid-class people are "educated", so they are not the market of "Nao Bai Jin" kind of thing, the Ads of Nao Bai Jin is targeting on low-income and low-education people. Mid-class need something more "high quality", more "advanced", more "foreigh", so what's available and convenient for them? Amway.
Last, any business of high profit or even un-reasonable profit will not keep this game playing for a long time, in a pure market economy. Moreover, any product has its life cycle. More and more competitors and products will join the game in the near future, Amway may be able to keep being a major player in the market, but its channel, or sales like your sister, would not make as much profit as they make now, because the current profit is "Unreasonable."
One friend of mine at Cisco told me that, back in year 1999, one 3-meter-long internet cable was sold RMB300,000 to China Mobile. Is it selling or robbering or cheating?
作者：疑似公民 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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